Dezent rims

The Dezent brand is one of four steel and alloy wheel brands belonging to the ALCAR Group. The internationally active industrial and trading group is the market leader in the European passenger car aftermarket and concentrates on international and national trade, the production of steel and alloy wheels, as well as the distribution of tyre pressure monitoring systems, tyres and complete wheels. In addition to Dezent, the brands AEZ, Dotz and ALCAR Stahlrad belong to the strong group of companies.

The brand, founded in 2002, has its origins in the Sauerland region and, thanks to its wide range of products and fair pricing policy, has played a major role in making aluminium wheels an affordable means of individualising one's own car today. The technical requirements and quality features for which aluminium rims are famous all over the world were developed in the Sauerland region, the heart of the metalworking industry for the German car accessory market.

Development on the pulse of time

In terms of design and innovative technologies, the company is at the forefront and always has its finger on the pulse. The principle of "best quality at a fair price" can certainly be considered timeless, but fashion, on the other hand, is not always constant. According to the motto "Young, Modern, Discreet", the company therefore adapts to the volatile fashion and permanently develops its product range further or detects new trends. In order to realise the product strategy of "delivering wheels of the highest quality", the rims have to go through many operations and processes to ensure that the quality of the wheels continues to meet the highest quality standards. Starting with a fully organised wheel design development, where the selected, certified production partners pay attention to the highest quality. In the further course of the process, the rims are continuously checked during production for dimensional accuracy, material homogeneity, as well as tightness and visual defects. In addition, before delivery, all alloy wheels are tested by TÜV Germany in numerous load tests for the highest loads. Furthermore, an "impact test", in which collisions with a kerb are simulated, is carried out. The rims are only shipped around the world after all these tests have been passed. The company's quality policy is shaped by this testing procedure coupled with the tireless motivation for further development.

Products and product range

The Dezent rims were developed to give the cars elegance and style. Through different, unique designs and a wide range of colours, the brand manages to make every car stand out from the average and thus turn even inconspicuous cars into eye-catchers. In addition, the rims in the Dezent portfolio are characterised by their enormous winter resistance. Increasingly resistant surface coatings make it possible to use aluminium rims in winter without any problems. The beautiful rim designs offered in the range will fascinate all car fans. The Dezent aluminium rims are available in several designs – from sophisticated to sporty, all drivers are guaranteed to find the right rim for their vehicle. The Dezent TD, Dezent TX, Dezent TY and Dezent TZ models from the T range and the Dezent RE from the R range are particularly popular with car enthusiasts. The TD, TX and TY and RE models are each a five-spoke wheel. All four models are timeless design classics that make a major impact despite their simple design. The special thing about the first two models is that the rim takes on a different appearance depending on the angle from which it is viewed. The TY rim is characterised above all by its low weight, which leads to an improvement in driving characteristics. The Dezent TZ is a somewhat more universal and trendy model, which has a high load capacity with its five double spokes. No matter what you are looking for, you are sure to find it in this wide product range. All models are available from us in sizes from 14 to 20 inches and in the colours grey, black and silver.