A sporty, emotive brand, with strong products
For more than 100 years, YOKOHAMA has been getting things moving - sporty, safe, comfortable. YOKOHAMA Europe GmbH is the European distribution centre for the world's eighth largest tyre group, the Tokyo-based YOKOHAMA Rubber CO., LTD, and is active in 120 countries with more than 24,000 employees worldwide.
The products contain cutting edge technologies, which are subjected to demanding tests in Japanese research laboratories, as well as undergoing testing on the world's most challenging racetracks. YOKOHAMA's ambition serves but one objective: the highest performance in all areas.
Sustainability & social responsibility
YOKOHAMA is helping Thai farmers to increase their productivity
The sustainable cultivation of natural rubber, but at the same time increasing effectiveness and quality in production while also assuming social responsibility – these should not be mutually exclusive. Two years ago, tyre manufacturer YOKOHAMA decided to take on this difficult balancing act, reaching a corresponding agreement with the Rubber Authority of Thailand (RAOT), a state-run company that falls under the Thai Ministry for Agriculture and cooperative (MOAC).
During the course of this collaboration, YOKOHAMA recently ran a seminar event with a view to helping Thai natural rubber farmers to improve the quality and productivity of their manufacture.
Fifty farmers from the region of Surat Thani, home to the Thai natural rubber processing company, Y.T. Rubber Co. (YTRC), tool part in the event. In addition to valuable and practical information on sustainable rubber cultivation, participants received 250 kg of valuable specialist fertiliser, developed with the help of RAOT's specialist knowledge, free of charge. A donation that was gratefully received by all participants.
YOKOHAMA is a founding member of the Global Platform for Sustainable Natural Rubber (GPSNR), and in this regard revised its own procurement policy back in September 2021. The current event in Thailand reflects the principle that is rooted in YOKOHAMA's procurement policy, whereby the company supports all suppliers, including smallholders and other parties involved in the supply chain.